Is networking worth it?

The social networking theory states that every person is connected to every other person on this planet through six degrees of separation. You know someone who knows someone who...

Having access to chatting with George Clooney or any other Hollywood star may take you more than just six LinkedIn messages or calls. However, this theory is pretty insightful (and intimidating) when you think about it. It reminds us how powerful networks are.

Networking refers to the process by which you exchange information and build connections, whether they are personal or professional. Below we help you reflect on why networking matters, what often holds us back, and how to leverage connections, even if you don´t have them now or you dislike networking. ​​

Is networking worth it?​

As you might imagine, the answer is a resounding yes. Networking matters.

Networking matters more for people who don´t currently have familial or early social ties to corporate and wealthy networks. Networking is the way they compensate for not having CEOs in their families, Harvard alumni as friends, or access to recruiters through someone we know.

Think about it.

• Many jobs are not published, but candidates are found through peers (the hidden job market).

• The best universities and companies expect applicants to be endorsed by their alumni.

• The most prepared candidates are the ones who have all the inside information​​ about the firm´s processes.

In the US, 70% of people get jobs through their networks. This employment isn´t a gift; it takes candidates effort and time. But connections help them learn when a relevant vacancy is released, refer them for the position directly, or offer relevant information that led to a brilliant interview.

Well-connected people have all this more easily available. But they are also the ones most actively reaching out to their networks for favors, comfortably working meet-and-greet events, and seeking out new connections. That, in turn, further exposes them to people with new ideas, stories, open jobs, and so on.​​ The more well-connected they are, the more they are sought out by others, thus contributing to the expansion of their networks.

A perfectly virtuous circle.

So, is there anything holding you back? Continue reading here.

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