Guidance on how to crack market sizing questions, a common ask in consulting and other similar companies. Incudes pro tips and common mistakes to avoid When a market sizing A market sizing is the process of estimating the potential size of a market, often in terms of units, revenue or sales. This process requires you to make assumptions and perform rough calculations to estimate the market´s size with limited or no data available. Market sizing exercises are designed to test

Guidance on how to crack market sizing questions, a common ask in consulting and other similar companies When a market sizing is used A market sizing is the process of estimating the potential size of a market, often in terms of units, revenue or sales. They require you to make assumptions and perform rough calculations in order to estimate the size of a particular market with no data available. They are designed to test mainly your problem-solving and quantitative reasoning.